The False Economy of Cheap Packaging: Why Spending Less on Protection Is Costing Your Business More
The instinct to reduce packaging material costs is understandable—but it routinely produces the opposite of its intended effect. When damage rates, return processing, carrier surcharges, and customer attrition are factored into the equation, businesses that invest in higher-quality protective materials consistently arrive at a lower total cost per unit. This article makes the case for reframing packaging as a performance variable rather than a line-item target.