The Single-Carrier Comfort Zone: Why Rate Loyalty Can Quietly Compromise Your Shipping Resilience
Long-term rate agreements with a single carrier offer the appeal of simplicity and predictable unit costs—but the operational constraints embedded in those agreements often generate losses that never appear on a carrier invoice. This article examines the structural risks of carrier concentration, the conditions under which diversified shipping strategies outperform locked-in rate deals, and how businesses can build flexibility into their carrier relationships without sacrificing cost discipline.